Why Sell at Farmers Markets?

There are over 250 farmers markets in Massachusetts, all across the state. Farmers markets are great opportunities for farmers and vendors! Here are just a few of the reasons:

• Direct-to-consumer sales provide the highest return on investment for farmers and vendors; and farmers markets are the most effective and efficient way to sell directly to consumers.

• More than $100M is spent with Massachusetts farmers in SNAP, SNAP Match, HIP, and Farmers Market Nutrition Program Coupons for seniors and WIC families. This is additional money available to be spent on your products, and allows everyone to enjoy healthy, local food.

• There’s extensive promotion of farmers markets across the state. Both MFM and MDAR maintain online maps of farmers markets, allowing shoppers to easily find markets. MFM runs ads, on the radio, in print media, and online, driving shoppers to farmers markets. Other organizations like MDAR, SBN Mass, and the Buy Locals also run campaigns around farmers markets. Finally, individual farmers markets promote the market within their community across a number of platforms, and will often highlight individual farms or vendors. All this promotion gets your products before a wider audience, at no cost to you. All of these efforts bring shoppers to you!

• Direct feedback from customers. Conversations with shoppers allow you to tap into their needs and wishes directly.

• Markets and supporting organizations spread the message of how important local produce and local products are to the health and wellbeing of individuals, families and communities.

Find lists of farmers markets looking for vendors, as well as other resources to be successful at selling at farmers markets, at https://www.massfarmersmarkets.org/farmer-vendor-resources