Redemption Sites
Email eatfresh@massfarmersmarkets.org to complete an enrollment form. Following enrollment, coupons are typically delivered within 3 weeks.
Program Specifics
Coupon Details
Coupons are printed in $5.00 increments, each featuring a unique code and logo representing the Program Sponsor. Coupons hold no cash value and no change is provided upon redemption.
Valid Dates
Each coupon program runs from June 1 to October 31. Expired or previous year’s coupons hold no value. Each year, coupon colors change displaying clear expiration dates. Sponsors incur no liability if an expired coupon is mistakenly accepted.
Participating Redemption Sites
There are over 500 participating sites enrolled across MA. More information on redemption sites is provided below. A comprehensive list will be provided to sponsors.
Program Costs and Billing
Calculating Costs
Total costs are based on administration fees, setup/printing fees, and coupon redemptions. Administration fees are set at 10% of the total printed coupon value, with a minimum administrative fee of $500. Setup/printing fees vary based on print job size and specifications (approximately $250 per 1000 coupons). Redemption costs are determined by coupons redeemed and remitted by year-end. Only redeemed coupons and associated administration fees will be billed.
Initial Deposit
An initial deposit covering administration, setup/printing fees, and 50% of the total printed coupon value is required at the program's start.
Monthly Statements
Monthly statements detail coupon redemptions and account balances. Invoices will be sent on a monthly basis once the initial deposit has been exhausted. Final costs will be tallied at year-end, with any unredeemed balance refunded or applied to the following year's campaign.
Billing Example
A hospital plans to initiate the Eat Fresh Farmers Market Coupon Program distributing 2000 vouchers ($10,000 total coupon face value) to its Diabetes Clinic patients. An initial deposit of $6500 is required at launch, covering a $1000 administration fee (10% of the coupon face value), an estimated $500 printing fee, and $5000 towards coupon redemption (50% of the total coupon face value). Monthly billing will begin after the initial $5000 redemption deposit has been exhausted.
Tracking
Sponsors receive monthly statements detailing coupon redemptions and account balances. Tracking and more detailed reporting are available for sponsors seeking deeper program insight. Reports can be segmented by distribution or redemption sites, departments, or regions. For instance, a sponsor with five departments across eight locations can receive a comprehensive department/location tracking report encompassing all 40 separate outcomes. Tracking fees are project-based.
FAQ’s
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MFM will print and send vouchers directly to a sponsor’s location. We will work directly with sponsors to make any customizations needed for tracking and promotion purposes. The $5.00 face value is a statewide standard and cannot be changed.
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Coupons are only valid for specific food items, encouraging clients to increase their consumption of fresh, local foods. They hold no cash value and cannot be exchanged for cash.
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Yes. We require an initial payment representing program administration, redemption tracking, and coupon setup and printing, plus 50% of the total printed coupon value, due at the start of each program year.
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Yes, the 10% basic administration fee ($500 minimum) is mandatory. Fees are used to offset the costs of managing and tracking each program and are based on the total printed coupon value and tracking requests.
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Billing is based on a sponsor's unique embedded code. An initial deposit covering administration, setup/printing fees, and 50% of the total printed coupon value is billed at the program's start. Invoices will be sent on a monthly basis once the initial deposit has been exhausted. Final statements and invoices are sent out after all coupons are redeemed through the October 31 deadline and processed. Final costs will be tallied at year-end. Any unused redemption deposits held by MFM at the end of the year will be promptly returned to the sponsor or can be applied to next year's program.
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The Eat Fresh Coupon Program is an annual program that runs from June 1 to October 31 in any given year. Programs can begin at any time after May 1, but all programs must end by the October 31 deadline and all coupons must be redeemed by the deadline or they will become worthless. These dates are statewide and cannot be altered.
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Yes. This program is flexible and can be tailored to various needs within defined parameters. It has previously been customized for use by a major state employer as part of an Employee Wellness Program. It can be customized for either an employee benefit or customer appreciation initiative. The potential applications are vast. Sponsors are welcome to reach out to eatfresh@massfarmersmarkets.org to share ideas.