What is the Healthy Incentives Program?

The new Healthy Incentives Program (HIP) is implemented by the Departments of Transitional Assistance, Agricultural Resources, and Public Health. HIP is a statewide program that provides a dollar for dollar match on local produce purchases for SNAP (the Supplemental Nutrition Assistance Program, formerly known as food stamps) clients at participating farmers’ markets, farm stands, community supported agriculture (CSA’s) and mobile markets. The three overall goals of the HIP initiative include: reduce barriers for participation in the new benefit for both SNAP clients and retailers, increase the availability of locally grown fruits and vegetables for SNAP clients, and make it easier for SNAP retailers to process both SNAP and the new HIP benefit. MFM has implemented HIP at all of our markets and we provide support to farmers and market managers in the region.


As of May 23, 2018, the Healthy Incentives Program has been reinstated! Thanks to $2.15 million in funding from the Massachusetts Supplemental Fiscal Year 2018 Budget, HIP is expected to run through June 30th. We are still waiting on the final MA Fiscal Year 2019 Budget, which will include funding for HIP from July 1, 2018 to June 30, 2019. Please see the MA Food System Collaborative website for more information on the campaign for HIP funding here: https://mafoodsystem.org/projects/hip-indivs/
SNAP recipients can earn HIP incentives at each of the three MFM-managed markets, and at over 160 farmers’ markets across the state of Massachusetts.
Please call the MFM office at 781-893-8222 or email Becca if you have questions on HIP!

For more information, please select one of the flyers below.

Update on HIP Flyer-English

Update on HIP-Flyer-Arabic

Update on HIP-Flyer-BrazilianPortuguese

Update on HIP-Flyer-Cantonese

Update on HIP-Flyer- Cape Verdean

Update on HIP-Flyer French

Update on HIP-Flyer- Haitian Creole

Update on HIP-Flyer Italian

Update on HIP-Flyer-Khmer

Update on HIP-Flyer Korean

Update on HIP-Flyer Mandarin

Update on HIP-Flyer-Polish

Update on HIP-Flyer-Portuguese

Update on HIP-Flyer-Russian

Update on HIP-Flyer-Vietnamese


Find a HIP authorized farmers market near you!

For customers using HIP:

How does this work? To earn the HIP benefit you should make a purchase of fruits and vegetables at a HIP authorized farmer/vendor. The purchase amount will be automatically added back to your SNAP account up to your monthly limit. The receipt from the transaction will show you how much HIP incentive you have earned.

What items are HIP eligible? Fresh whole fruits and vegetables, starts for food plants, and canned/frozen/dried without added salts, fats, and sugars

What is the difference between HIP and SNAP? HIP is a Massachusetts program where local produce are eligible. SNAP benefits can be used to purchase produce as well as other food items like eggs, dairy, and bread.

More Resources:

  • Click here for HIP-related resources for market managers.
  • For detailed instructions for HIP vendor applicants and advice for market managers click here.
  • For more information on the HIP program click here.

HIP information flyers

HIP flyer in English

HIP flyer in Spanish

HIP flyer in Russian

2018 Winter Farmers Markets

Mass Farmers Markets also manages the Farmers Market SNAP Support Grant, which can be used to support SNAP sales at markets, hire translators, etc. Contact Caroline here for more information. You can also contact Becca, our HIP Coordinator, for support!
** Farmers and farmers’ market vendors can reach out to Becca if they are interested in becoming an authorized SNAP retailer. Please note that DTA is not authorizing new HIP retailers at this time.